KELLOGG'S MARVEL'S CAPTAIN AMERICA: CIVIL WAR VR

  • Role: System / Level / UX Design

  • Genre: VR Action On-Rail Shooter

  • Engine: Unity

  • Developer: Bully! Entertainment

  • Client: Kellogg's / Marvel

  • Total Dev Time: 2015 - 2016; 6-7 months

  • Download: Android / iOS

This project is a Mobile Google Cardboard VR tie-in for Marvel's Captain America: Civil War. Players take on the role of Captain America, Iron Man, and Black Panther through different scenes of the film in an on-rails-shooter style of action game play. In a cross promotion with Kellogg's, players can unlock special features and extra goodies by scanning various Kellogg's products. 

TASKS / RESPONSIBILITIES

  • Authoring GDDs, priority lists, and asset lists.

  • Creating client-facing presentations and project updates.

  • Managing and adapting project scope throughout the project's life.

  • Wireframe all menus and other UI.

  • Writing copy for all UI and menu elements.

  • Sketches and white boxes of Level Design of each level on a macro and micro scale.

  • Content design of enemy waves; timing, quantity, and variety.

  • Designing the combat mechanics for each character, enemy behaviors and varieties, traversal mechanics, and boss fights.

  • Designing the tutorial and FTUE.

  • Orchestrating and documenting player testing.

DESIGN SAMPLES

UX 1

UX 2

LEVEL

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